
Lisette Haasnoot
Lisette 在阿姆斯特丹的 Rietveld 唸書, Lisette 贏得2008 IKEA大賽,也獲得2008年11月到韓國機會展覽。評審團裡的 Mr.ScottBurnham表示,此次的冠軍為ASTRID ,因為從IKEA的包裝、退貨和品牌行銷流程一氣呵成,這個想法受到大眾的矚目,而且越來越多的消費者會指名購買此項產品,到時候我想IKEA會很快的將檯燈包裝盒改成塑膠包裝了.
免費檯燈
當你在IKEA購買ASTRID的檯燈之後,請至櫃檯結帳,並從包裝盒中取出檯燈,同時將檯燈退回客服中心,取回您的退費。現在你已擁有一個時髦免費的檯燈其實是包裝盒(並非有特別功能的檯燈)。如果要讓檯燈升級為功能性檯燈,你可以這麼做,將兩塊硬紙板對折(可多加利用IKEA免費提供的硬紙殼),接著在中央挖一個洞,大小剛好適合放一個燈泡和燈罩,依照燈泡瓦數的大小來剪開硬紙盒,接下來只剩下把各個零件組合在一起!
Lisette Haasnoot studies at the Gerrit Rietveld Academy in Amsterdam. She won Hacking IKEA competition 2008 and also exited her work in Korea Nov 2008. The opinion of the jury according to Scott Burnham: The winner in this area was of course the ASTRID hack. This was just a brilliant hack of the entire IKEA packaging, returns and branding system. Now that this hack will get a lot of attention and more people are bound to try and make it themselves, I bet IKEA will quickly switch to a transparent plastic packaging for this lamp.
ASTRID
"You buy an ASTRID at IKEA and pay at the cash register. Then you take the lamp out of its box and return the lamp without box at the customer service desk to get your money back. Now you have a free (!!) and very pretty - not yet functioning - lamp. To make it into a functioning lamp you need two cardboard partitions (which you also get at IKEA for free), which you crosswise slide into each other. In the middle of this partition you cut a space in which to fit a light bulb and socket. You also cut parts of the box out according to the required light intensity. After that it is just a case of putting the different parts together."
























